The Impact of Alexa Rank on SEO

To identify the best website on the Internet, some sites ranked the best based on traffic. One of these sites, which was created with the aim of  ranking sites based on traffic  and traffic, was Alexa, which was created in 1996.

What is Alexa?

This website was created with the aim of ranking different types of sites on the Internet, taking into account the criteria of the number of visitors and website traffic. The operation and calculation of  the Alexa website  are based on the number of visitors. As the number of visits to a site increases, the points and rank that the site receives from Alexa will decrease. This means that the higher the number of visitors to a site, the lower the ranking it will receive from Alexa. A lower ranking received by Alexa means that the website is better. For example, because Google has more visitors, the rankings it receives from Alexa will be lower. Google's Alexa rank is one because it has a large number of visitors. Alexa has different criteria and criteria for ranking sites, each of which has its coefficients, and Alexa site examines a site and finally based on the same criteria. Their coefficients to a ranking site allocate.

Alexa is currently not only a system for  ranking sites, but also used for SEO, analytics, PPC, keyword finding tools, and more. Alexa is now a competitor to Google by changing its algorithms and strategies.

To examine how much Alexa has an  impact on a site's SEO, we need to look at it from different angles.

Misconceptions

Myth 1:

Many users and website owners mistakenly think that Alexa is the same as Google rankings, and the better they rank in Alexa, the more they get in Google. But they are hard to mistake because the rankings that Alexa receives in the rankings have nothing to do with Google rankings.

Myth 2:

Alexa has nothing to do with Google, directly or indirectly, completely separate. Google had page rank for its sites, which has recently become obsolete because Google's goal is not to rank sites based on traffic but to display the most relevant site to the user search.

website ranking algorithms and criteria

Alexa has different criteria for ranking sites, each of which has its coefficients, and according to their coefficients, calculations are performed. The final ranking is assigned to the site.

Here are some of the criteria that  Alexa  considers for ranking a site:

1- Amount and number of website visitors:

One of the most important Alexa criteria for ranking sites is the number of site visitors. So the more visitors the site has, the more likely it will receive a better ranking from Alexa.

2- Duration of the user's presence on the site:

Another Alexa criterion for ranking sites is the duration of their presence on the website. The longer the users stay on the site, the better the ranking will be.

3- Site bounce rate:

Bounce rate is one of the common definitions and terms in online marketing, which indicates the amount and rate of site bounce. The number and percentage of users who enter the website but do not visit other pages are called bounce rates. If measures are taken to reduce the bounce rate, it will cause users to visit other pages of the site, in which case the presence of users on the website will be longer and will have a good effect on obtaining a better ranking than Alexa. Therefore, if you want to get a better ranking from this, you can increase the time spent by users on the site by reducing your site's bounce rate.

4- Number of subdomains and subfolders:

Many sites are composed of different sections, different sections such as subdomain or subfolder. Each of these subfolders and subdomains receives statistics for itself, and in addition to the subdomain, this also examines the subdomains, including their traffic in the main domain and calculating it. For this reason, many sites will work on different parts of the site to get top rankings from this and increase final revenue.

5- Root Servers:

There are about 500 root servers around the world that work with 13 IP addresses.  Alexa  uses these root servers to monitor site traffic and use it to rank sites.

Does Alexa rank affect SEO?

In short, these rankings will have no effect on Google and SEO rankings . Because Google has its ranking algorithms, the rankings obtained by this will have no effect on the rankings and the presence of better rankings in search results.

How to increase rank?

Alexa rank  is directly related to the number of visitors. This means that the higher the number of visits, the higher the rank you will receive from Alexa. So one of the easiest and most obvious ways to get better rankings in Alexa is to increase your traffic.

The following is a list of things that can help you rank:

- Submit your site to RSS sites that have a lot of active users to increase your site traffic.
- Write and prepare articles and content that you think is the most searched with the best quality and put them on your site to increase traffic through search engines.
- Use online tools or content that attracts users to keep them more on the site. For example, to increase the duration of users' presence on the site, you can upload motivational content or use online games and entertainment, online contests, polls, etc.
- Use social media to build links. Strengthening your site linking can be effective in getting a better ranking in Alexa.

A few notable points

1- Does not consider the actual number of visits to the site:

There are many systems for calculating the number of visits to sites whose statistics are also erroneous, or even their statistics may not be very accurate and may be calculated. However, how will Alexa calculate the actual visit statistics and rank the sites based on that? Another point is that Alexa does not consider the actual number of visits to the site but the number of visits that are calculated through the toolbar plugin or other tools.

2- It can be easily manipulated:

A toolbar is one of the plugins that users install, and based on the same toolbar installed, statistics such as the number of visits are calculated. One of the disadvantages of Alexa is that a limited number of users may have installed the toolbar plugin, in which case the number and amount of site visitors will be mistaken. Therefore, the statistics obtained through the toolbar will not be accurate and easily manipulated.

Ways to increase rank

1- Increase traffic:

There are better and more ways to increase site traffic , one of which is to produce more quality content. By improving content production, you can easily increase site traffic. In the case that you have to produce your content based on the type of activity and business, the content produced must be of high quality to be able to attract users and increase traffic and attract more users to increase traffic. In order to increase the traffic of your site, after paying attention to the production of quality content, you should have order and continuity in publishing the contents and posts so that you load new posts and contents at appropriate intervals and update your old contents. Update to attract more users, and as a result, you will have more site traffic.

2- Website optimization:

To better optimize the site, the first step is to select and use appropriate and popular keywords. In the first step, choose keywords related to your type of business and activity, popular and popular keywords, or keywords searched a lot by users. In this case, many users will enter your site by searching for keywords. In addition to keywords, images also have great potential for site optimization, and you can optimize your site  by using images. Of course, when using images, be sure to use alt text and insert the relevant keyword below it. The images you use must be small and compact so that they can be easily loaded and loaded faster. Backlinks or external links can also be used to optimize the site. Using external links will increase traffic and visits. But backlinks should be posted in a principled and professional way that will have a positive effect. The anchor text or text to which the link is linked must be relevant to the site and the content to which it is linked; otherwise, it will not have a good effect. Using backlinks, the site that links to your website can have a good effect on your ranking.

3- Advertising:

For advertising your website and business, you can use virtual pages and create and consider a page for your business on social networks. You can also use  UGCs  for advertising on virtual networks. Use to gain more trust.
To be more promoted, you can enable the sharing option so that users can send your post and content to friends and other users if they like. In this case, your content, website, and page will be seen more.

For more advertising, you can send informational messages from the emails of the users you have received to join the site, or ask them to activate the notifications of your site, and in case of any new move, such as posting, festivals or .... Inform them.