27 Easy and Complimentary SEO Tools for Your Marketing Efforts

However, subscribing to expensive software tools can quickly affect your marketing budget. Fortunately, plenty of free SEO tools are available to provide insightful website analysis, track keywords, generate backlinks, and more, regardless of your budget size. In this guide, I will explore 27 complimentary web-based tools perfect for saving money while elevating your SEO game today.

1.    Google Search Console

Connect your site to index status, traffic sources, top pages, and more invaluable analytics. 

2.    Semrush

See detailed website audits unveiling technical issues, optimization chances, and valuable metrics for outperforming competitors. Target location reports are also available.

3.    Ahrefs

Another powerful site audit tool offers backlink analysis, organic research, and content explorer features to reveal optimization insights.    

4.    Google Analytics

Google's widely trusted web traffic and analysis platform informs content and conversion performance.

5.    Google Trends

Discover the latest hot search trends and seasonality insights to align content strategies. Compare keyword popularity, too.

6.    Keyword Planner

Harvest keyword ideas from Google's extensive search data, revealing local monthly volumes and competition insights.  

7.    Keywords Everywhere

This browser extension integrates with Google to show global and local monthly searches and competition for keywords across sites during research.  

8.    AnswerThePublic

Generate keyword ideas based on questions real users ask online around your focus topics. Ideal for voice search optimization.

9.    PageSpeed Insights

Assess page loading speeds on desktop and mobile while accessing recommendations from Google's engineers for better performance. 

10.    Mobile-Friendly Test

Confirm if Google sees your sites as mobile-friendly and make needed adjustments. Critical for mobile SEO with Google's mobile-first indexing.

11.    Ubersuggest 

Alongside keyword ideas, gain actionable website enhancement suggestions from technical auditing covering site health factors like speed, security, and accessibility.  

12.    Ahrefs’ Backlink Checker

Input any domain to reveal lists of referring domains and anchor texts. Filter even further by analyzing by date, domain authority, and more.

13.    Screaming Frog

This crawling program for Windows generates backlink reports to strengthen link-building initiatives.  

14.    GTmetrix

Additional performance testing and recommendations beyond just speed for credibility and visitor retention.  

15.    ExplodingTopics

Given the importance of latching onto viral trends, this tool reveals rising topics, helping guide content brainstorming. 

16.    Google Alerts

Get email notifications whenever new results appear for custom searches related to your brand, competitors, industry news, and more. Great for reputation monitoring.

17.    MozBar

This browser extension shows Page Authority, Spam Score, link metrics, and more for any site in Google results. Easily gauge domain authority.

18.    Moz Local Listing Score

Quantify the accuracy and consistency of critical information on directory listings like Google My Business for multi-location brands.

19.    Classy Schema Structured Data Viewer

Preview how markup schema will appear in Google searches. It supports JSON-LD, Microdata, and RDFa formats when structuring data.

20.    XML Sitemaps

Improve site crawling and indexing by submitting sitemaps showcasing pages you want Google to most readily find and categorize appropriately.

21.    Robots.Txt Generator

Properly structure this file that control which pages search engines can crawl or should stay away from easily.

22.    The Hreflang Tags Generator Tool

Insert markup tags to target the right language or regional URLs to visitors by their geo-location.

23.    Keyword Surfer

Uncover additional keyword variations and opportunities by analyzing related terms from top-performing sites across Google results pages.

24.    GTmetrix

Assess technical performance beyond speeds with actionable suggestions for site credibility and engagement.

25.    Google Data Studio

Transform website analytics into interactive reports and dashboards for data-driven decisions. Integrates with Google products.

26.    Schema Creator

To enhance search visibility, generate properly formatted markup code for review sites, articles, products, FAQs, events, and more.

27.    SEOquake

This browser plugin reveals page rankings, traffic estimates, backlink counts, and technical issues for deeper analysis while browsing.So don't let budget limitations prohibit implementing SEO best practices. This collection of complimentary tools supplies the hard competitive data to start outperforming the competition using analysis from the best in the business – Google!