The best Google tools for SEO (improve ranking)

Suppose you are interested in  SEO  as a professional. In that case, there is no time to wait and watch for your competitors to pass by. Rather you need to have a proactive approach, using and deploying the best google tools, tracking your progress, and staying up-to-date with search engine changes.

The following are some of the top  Google tools  for SEO professionals.

1. Mobile-Friendly Test

It is important to understand how it can impact your search engine results as an SEO professional. Google clarifies that your  website  must be mobile-friendly, so it is not something that you might take lightly.

Although the  SEO engine  is playing its part to make your life easier, with  Google mobile-friendly test tool, it becomes possible to determine in just a few seconds that your website is mobile-friendly or not.

2. Trends

Google trend  is a powerful tool that is mostly used by online marketers, which makes you able to touch on those topics that are very famous these days. In addition to its exploring feature insights, you could also run a search for any keyword or topic that comes to your mind.

It doesn't always provide you with data that you could use to take advantage of it. But, if you think from the  SEO  perspective, you will realize that it is worth using daily while searching for the best keyword research.

3. Chrome

Google Chrome  has many SEO extensions that will help you make better decisions about the  online marketing  strategy.

For instance, the SEO and  Website Analysis  extension is the best one thing you will ever find. With the help of this, you can immediately pull an SEO report for any site.

It not only allows you to have a track about the impact of your online SEO strategy, but it also does the very same thing for your competitors. As a result, you will have a good understanding of what you have to do so that you can move to the top of Google for your targeted keywords.

4. Alerts

The more you use  Google Alerts, the more you will get creative. The best thing you can do is to set up a google alert for your top two to three competitors. BY doing this, you will get a notification whenever any online outlet mentions your competitors. This is important for your long-term SEO efforts and goals.

5. YouTube

Suppose you are planning to  develop  a comprehensive SEO strategy and  online marketing. In that case, it is vital to get involved with the distribution and creation of the video.

There are many benefits to dedicating your video marketing resources to YouTube by keeping in mind that it has the largest audience among all video sharing services, and  YouTube  videos mostly rank higher in  Google's search engine  results.

6. Page Speed Insights

This is one of the best  SEO  tools that you can use to check your website's usability and speed on various devices. All you need to do is enter the URL, and this tool will check the performance for mobile and desktop and the loading time. Moreover, you will also identify opportunities to improve your site.

7. Analytics

With this  google analytics  tool, you will get to know all your site's statistics and search for insights. Google Analytics also gives you insights into how visitors are using to land on your web pages.

You have to put the most comprehensive and famous google analytics tool. It is also important for your  digital marketing  strategy. It provides you with tracking on all the relevant data to your website by dividing it into Audience, Real-Time, Behavior, Acquisition, and Conversions.

8. Keyword Planner

This  Google keyword planner  tool is also among the best tools that help you know about what people search for. You only have to do is to enter a keyword into the tool. In return, Google will provide you with all the relevant statistics such as competition, monthly search volume, and even recommended terms that you might not have considered before.

Google Keyword Planner is a keyword research tool by Google. You can use it to create new keywords based on the seed keywords or from a website or URL.

However, the keyword planner also has certain limitations like absolute search volumes. It will be useful for finding keywords ideas that might otherwise require you to struggle a lot more if you use traditional keyword research tools.

9. Search Console

Google search console  is a very helpful tool that comes straight from google. Using this tool will get to know  security  issues, how many pages you have indexed if you have any duplicate Metadata, and more. As an  SEO checker tool, Search Console is especially useful for new websites because it lets web owners submit web pages for search indexing.

10. Rich Results Test Tool

Google is upgrading the  Rich Results Test tool. With this upgraded tool now,  website  owners will verify whether their article structured data markup is being implemented correctly or not. This tool also offers you an opportunity to rectify your markup errors before the article is published. So, once you add a verified mark up to your article, it will become ready to serve as a rich result.

Final Verdict

With time and increasing experience, you will get to know a lot more  google tools  that you might incorporate into your digital strategies like Structured Data Testing Tool, Google Tag Manager, Google Data Studio, and Surveys. With so many tools in the market, you might have run the risk of information overloading. But if you begin with these best google  SEO tools  that are free and easy to use, you can save both your money and time.