What is the definition of SEO? (the general concept)

Of course, there are conventional and perhaps unconventional ways to succeed that you should choose conventional ones.  SEO does not mean manipulating search engines  with unconventional methods but helping increase the site ranking in results with conventional ones.

What is SEO?

SEO is famous with the name of SEO. It is a procedure of improving your sites to enhance the relevant searches' visibility in simple terms. In the search result, the better visibility of the websites will increase the traffic towards it. In this way, you can attract more and more audience and existing customers to your business. It is an art of ranking high in the unpaid section and is famous with the organic listings' name on a search engine. The word SEO stands for  Search Engine Optimization. To do SEO, you need to do on-page and off-page techniques and activities to get high rankings in results. This will increase user visits and increase site traffic. The person who implements SEO techniques on your website is called a  SEO expert, they generate more and more traffic for the site and raise your page ranking on the search results page.

How does SEO work?

Search engines like Bing and Google use bots for page crawling online, going from site to site, getting information about these pages, and putting them in an index. The process of page analysis is the next step. In this process, the algorithm analyzes pages in the index to consider hundreds of signals or ranking factors. It determines the order pages must come in the search results for the queries. The search algorithms offer users a competitive search experience and surface authoritative and relevant pages. Optimizing your content and site with the aspects in mind can help your pages rank higher in the search result.

What is White Hat Search engine optimization?

White hat SEO  includes a set of activities that requires a long time to run, there is no activity based on deception in this technique, or in other words, it is a kind of SEO that is in line with the rules of search engines and  increases the site ranking

What is the Black Hat ?

A set of activities in the field of site optimization which is against the rules of this, causes the site to reach a high ranking by manipulating search-engine algorithms in a short period, but it is not approved by search engines, and the site may be fined or completely removed from the database list.

Which factors are important?

SEO requirements keep changing, and it is difficult for most  SEO experts  to stick to the latest developments. Some essential factors in SEO are keyword research and content quality. The list does not end here because there are several other factors like mobile-friendliness, crawlability, optimization, and site architecture. Optimized sites can access more and more audiences, and high traffic will visit the site. It means you will be able to achieve more sales and leads. Without SEO, searchers will not access your site.

Is SEO suitable for marketing?

In  digital marketing, SEO is a fundamental part of it because all the internet users make a trillion searches with the commercial intent to get data or knowledge about the services and products. Searching online is a significant source of digital traffic for brands. To rank higher or have great visibility in search results, SEO is the major source. Most people prefer to use the internet to get information about products and services. With the help of SEO's efficient and effective strategies, it becomes easier to attain more traffic to your website. Not only one, but there are also several reasons for which SEO is beneficial and essential for marketing.



- Leads to better user experience

- Helps to make brand awareness

- Builds brand credibility

- Encourages local users to visit the store

- The majority of business owners enjoy a higher conversion rate.

How to do SEO?

Suppose you are thinking of diving into SEO. In that case, you need to know about the key concepts, including tactics or toxins that can hurt the page ranking, components for successful off-page and on-page SEO, and many more. It is essential to focus on video search, image search, and local search factors when SEO for a website or web page. These days, voice search is an important way of searching, and  SEO professionals  should use essential tactics to make their SEO better.

What is on-page ?

The set of processes that are done within the site to optimize the site and reach a high ranking on the search engine results page, such as creating internal links, increasing the loading speed of pages, etc. We will examine these processes in more detail.

1- Pay attention to the meta description:

The meta section provides a complete description of everything that represents the content and is the best place to use keywords to show the SEO that the content and the title are relevant to each other, and it is related to the field of your business; otherwise, Google will spam the website.

2- Heading Tags:

The site title is very important in  search engine optimization, keywords should be used in the title, and the title should not be too long.

3- Using appropriate URLs:

The key to optimizing a site's URL is to use keywords in it; the shorter the page URL, the more users are likely to reach that page after searching, which will increase page ranking in search engine results.

4- Increase page loading speed:

Page loading speed is important in the site optimization process and attracts more users to visit the site. Increases dwell time, so  SEO experts  should make an effort to increase the loading speed and optimize the size of files, including images, video, etc.

5- Internal linking:

One of the key points in the

internal SEO

, is the use of internal links, which make the user view other pages of a website and meet their needs as soon as possible, which causes the search engine to consider that website valid and rank higher on the Google search results page.

6- Image optimization:

When the user searches to find the answers to their questions, to display both image and the content of a website in the Google image search section, ALT and Title must be used in the image, and you should also use keywords in both of them.

7- Increase Dwell Time:

Doing a series of activities within a website can increase the dwell time, including increasing the loading speed of pages, attractive and enriching site content, accessibility of the site on mobile phones, interaction with users, long-form site content, using videos, and the use of PPT formula, which ultimately optimizes the website in search engine results.

8- Using share buttons on your website:

By placing the publish button of social networks on your website, you enable the user to share the content with his/her friends on social networks easily; in this case, you will be able to attract more users to the website and also optimize it.

9- Page title:

One of the solutions for

optimizing website

, is the page title, which should include keywords and attractive phrases.

10- Interaction with users:

Another way to optimize the site is to interact with users, which can be done by conducting tests or question and answer boxes.

What is off-page ?

A set of off-site activities to optimize the web page for gaining high rankings and high traffic in search engines is called  off-page SEO. For example, a high-quality website usually includes links from other websites; these have better communication with social networks such as Instagram, Twitter, Facebook and etc. They are also well-known, and people share them more; this process makes website owners more successful. There are some other strategies for achieving success and site optimization in the field of on-page, which we will mention.

1- Search engine registration:

In order to be indexed by search engines as soon as possible, you can register in them manually, so one of the tasks that need to be done in on-page SEO is to register in search engines such as Google, LinkedIn and etc.

2- Link building:

One of the most effective ways to optimize your site is to use external linking, which other sites will link to you after a while, and at that point, Google will recognize you as a valuable resource and

increase your ranking

.

3- Using social bookmarking sites:

All you have to do is upload the latest post on social bookmarking sites such as Twitter,  Pinterest  and etc. In this case, the search engines will increase your ranking.

4- Using YouTube:

Social networks such as YouTube have lots of fans; by sharing videos related to the content of your website in this social network, there is an opportunity for you to increase the site ranking.

5- Representing articles in other sources:

Using this technique will optimize the website and increase its traffic.

6- Registration in directories:

By submitting articles in the article section and various directories that are dedicated to the distribution and archiving,  SEO experts  can have one or two backlinks to their site.

Conclusion:

All online advertising methods are valid until sequential pay, and their value will be lost as soon as the budget allocated for this work is exhausted. Despite the great time and effort required to be successful in SEO, it has stability after achieving. However,  SEO should always be fully supported  and this process should not be interrupted because it is the most important factor in increasing the site ranking on the search results page, and we certainly know that being more visible means more success.