Who is the father of SEO in the world?

Before digging into the in-depth knowledge of  SEO, first of all, we need to know about the basics of SEO. SEO (Search engine optimization)  improves the quantity and quality of website traffic  for a website in a search engine.

The main idea of SEO is to target unpaid traffic rather than  paid traffic  or direct traffic. Different kinds of searches may originate  unpaid traffic  from various sources such as image search, video search, news search, and academic search.

Father of SEO:

Bruce Clay  is the founder of SEO, also known to be a  father of SEO. Bruce also has had a Lifetime Achievement Award in Search Marketing.

Bruce Clay is the best-selling author of search engine for dummies. His strong technique of  search engine optimization  is number one on the planet. His firm represents massive companies with over a million pages of content making billions of dollars.

Guidance Form Bruce Clay:

One of the hosts asked Bruce clay about  SEO, the Importance of metadata title, meta description, keywords, and other ranking techniques. According to Bruce clay, all these are important expects of SEO. Metadata is the data about the data, whereas Meta title is the web browser identity that appears on the top of the page that specifies the web page name.

On the other hand, the title tag appears as the title of the page, which helps when someone searches for a query related to your content. If your website contains a perfect amount of all these  Meta tags, you can surely rank on the  search engine

SEO Guidelines:

Focusing on the below mention techniques, you will see an  increase in traffic to your website

Removal of anything that slows down the site:

In the past, the  speed of the website  does not matter. However, nowadays, it is very good to update your website setting and optimize speed.

Link to other websites with relevant content:

"Linking out to other blogs is critical to growth."

Link building  continues a crucial part of a smart  search engine optimization strategy. I like out to tons of high-quality sites and sources, including my direct competition.

Write for humans first, search engines second:

Recently most people still use the old  SEO strategy  in writing the content by doing stuffing in keywords. Their goal is to target the search engine bot, not the clients or visitors, which makes a very bad impression on your website's visitors.

Conclusion:

After reading all of the above discussion, you can surely know about the pioneer of  SEO, also the major guidance about the strategies of SEO,  Meta keywords, Meta description, and many more. All this takes an important role in the whole world of SEO. As a beginner, you must learn these important things to be successful in the upcoming future.