Check the Alexa site ranking and its improvement techniques

so that you can review and analyze your activity and that of your competitors with the rank you receive and your competitors to take the necessary measures to

improve your activity on the site

. The rank you receive from this can be both national and global. Then you can know your ranking among all your competitors in the world or country and take the necessary measures to improve your performance.

What is Alexa-Rank?

To work with this and get acquainted with its tricks, it is better to get acquainted with this company first.  Alexa  is a California-based subsidiary of Amazon. The company was first established to track the amount of incoming traffic to commercial sites, and how to deal with it was through the toolbar this provided to users. Using this Toolbar, users can easily rank their site among their competitors, check the popularity of their site and their competitors, and take the necessary steps to improve their performance.

How is Alexa-ranked?

To illustrate the trick of calculating this, we give an example to be clearly understood.

For example, suppose the done site has five visitors a day. Visitor X enters the DotNek site and examines five pages of it. The next visitor, Y, enters the  DotNek site  and visits only the first page of the site. Of course, this first page opens the site four times at different times and enters it.

Subsequent visitors Z, w, y will check and visit six site pages.

According to this site, the DotNek site had five visitors in one day, and to calculate this rank of this site according to the number of visitors and the number of pages-visited, this website works as follows:

5 + 1 + 6 + 6 + 6 = 24

Alexa-calculates the number of pages visited and unique visitors to calculate and  assign a ranking to the site.

According to Alexa, this website has 24 pages visited. To rank sites, Alexa only pays attention to the number of visits to the site pages and unique visitors during three months and ranks according to them. In this example, visitor Y visited a site page four times. Still, it was calculated in the number 1 because Alexa cares about the number of visits to different pages, not the number of visits to a page.

Why calculate 3-month data in calculating Alexa-rank?

To answer this question, it is better to make the understanding easier by mentioning an example. Suppose DotNek has 700 visitors on a typical day without advertising. The next day, when there is advertising and exchange, or even a backlink, and the number of visits increases to, say, 1,500, in this case, if Alexa pays attention to the number of unique visitors and the number of visits, she will make a mistake and rank, and Its statistics are not accurate. Therefore, it considers the performance of the website, the performance of users and visitors, and the number of pages visited during the three months and assigns a ranking to the site based on that.

What is the relationship between Alexa-rank and the number of visitors?

The relationship between visitors and Alexa-rank is inversely related. As the number of visitors and the number of pages visited increases, this rank increases. Reducing this rank is better. The best sites with

good and strong SEO

have a lower Alexa-rank. Therefore, to have a better ranking in Alexa, you must focus on increasing the number of unique visitors and the number of pages visited.

Does Alexa-rank matter to the site?

Many webmasters say that Alexa rank is not very important, but it is. The  Alexa rank  and the rank that the site will receive in the search results directly relate and affect each other. Alexa focuses on the number of pages visited and the number of visitors, and the more visitors to a website, the better the ranking it receives from Alexa. If site owners who are trying to SEO and optimize their site get a good result, they will see that with successful site optimization, Alexa-rank will also decrease, and the rank they receive from Alexa will be better. Therefore, it can be said that the purpose of Alexa and site optimization is to

improve site performance and increase the number of visitors

. Therefore, Alexa-rank is effective in site optimization and site optimization in Alexa rank, and Alexa-rank is also important.

The importance of Alexa rank over other metrics such as PageRank is that when you advertise based on your Alexa rank, they will decide whether or not to advertise on your website because Alexa rank reflects the number of visits and those who They want to promote their page and are looking for a popular website.

How to improve your site's Alexa-rank?

To improve my Alexa rank, I will list some techniques below. It is necessary to do and observe all of them simultaneously, and it will improve Alexa's rank.

- Ask your website users and audience to install the Alexa Toolbar:

Installing this Toolbar was one of the oldest and, of course, the first Alexa method. Alexa website uses the data it receives through this toolbar to measure the performance of sites and assign them a rating.

Of course, this information obtained through this toolbar and the received rank was not completely accurate and could have been a mistake. In this case, a large audience may have installed the Alexa-Toolbar on one side, and a smaller audience on the other site may have installed this toolbar. In this case, the two sites compete for  Alexa rankings, but the main winner is the one whose audience has the most Alexa toolbar installed. This method does not receive Alexa statistics and accurate information because a site may perform well. Still, the number of audiences who have installed the toolbar is low or vice versa. In this case, a site that can convince more audiences to install the toolbar wins. So to get a good rating from Alexa, it is better to persuade your audience to install this toolbar.

- Produce quality content:

Producing quality content, whether textual, visual, or video content will have a huge

impact on getting the best rankings

. To get a better ranking, whether this is rank or search engine ranking in search engines, it is better to increase the quality of the content produced. If the quality of the content is high, it may attract the attention of other site owners who have installed this Toolbar, and the site owners will also link to it, thereby increasing the number of visitors and audiences who have also installed this Toolbar. Have increased. In this case, this realizes that your content is quality and gives a point to linking and backlinking to another site. So producing quality content will cause more visibility, attract more users and increase traffic.

- Increase PPCs and ads:

​​​​​​​ In this case, if you use ads to increase traffic, you can easily

increase your website traffic

. As the number of users increases, so do the number of visits and pages visited. In this way, you share your visitors with other people and increase traffic. As the number of visitors increases, users will explore more pages and visit other pages of the website. As you know, the number of visitors and pages visited is effective for getting a better rank this, so it is better to increase the number of visits and get a better rank this by using visitor sharing and advertising methods.

- Also, have an effective and active presence on social networks:

​​​​​​​ As mentioned above, to get the best ranking from this, you need to increase the number of visitors. You can also use the opportunity of social networks to do this because social networks are a good platform to guide more visitors. With an effective and active presence in social networks, you can transfer many visitors to your website to visit, which increases the number of visitors. The number of visit pages is more effective in obtaining a better ranking.

- Validate your website in this:

If you are looking to get the best ranking from this, it is best to validate your site. You can also use some plugins to do this.

1- Claim
2- Claim & Verify

- Increase your site traffic:

All the tricks and techniques for  getting a better ranking from Alexa  depend on the number of visitors, and the number of pages visited. Because this acts to rank a site based on the number of visitors and the number of pages visited. Therefore, by increasing the traffic of your website and observing other SEO and non-SEO principles, you will cause the website to be present in the top rankings of search results. So another technique to get a better ranking is to increase your site traffic from other methods, which will eventually increase the number of visitors.

Non-SEO tips that are effective for getting a better ranking than Alexa:

Encourage the audience to subscribe to the site or social network page addressCoherent blogging of your users and audience blogging guest users.

SEO Tips

Use the right keywords and keywords that are mostly searched by  backlinks  and principled and effective linking use ALT tags in images keywords in meta descriptions use a reasonable number of keywords within the content perform website optimization effective and informed advertising association to increase traffic and website visitors.