Google YMYl & EAT algorithm

Google has developed algorithms to deal with unsafe and unreliable sites to provide the best service to its users. Some sites try to deceive users by presenting false content, in which case they will face protests from many users. Google introduced the  YMYL algorithm  in 2018 to deal with this problem and provide the best and most reliable sites due to user search. This algorithm is designed to deal with and remove unsafe sites or sites that seek to deceive users. YMYL stands for your money, your life, which indicates that this algorithm will affect more sites whose field of work is health and treatment or financial and economic.

How the YMYL works

This algorithm will affect sites that operate in health or financial and economic because most sites were trying to deceive users and offer them advice that hurt their health. Or many sites deceived users into stealing money and scams, which led to protests from many users. Google developed an algorithm to counter scam sites that targeted people's health and money. Google, as the representative of many users, came to consider many strictures for such sites to prevent users from losing money and scams.

How these algorithm works are that it puts all the sites that work in the field of medicine, treatment, health, economics, finance, loans, etc. under a magnifying glass and analyzes all their contents so that if Seeing something that deceives the user removes the website from its list so that it is not displayed to users.

After a website has been analyzed by the  YMYL algorithm  and the type of website has been identified in what field it operates, websites whose type of activity is in the field of treatment, health, and finance are examined by the  EAT algorithm  for further assurance and analysis placed.

This algorithm was created in 2019 and removed unreliable websites from the lists displayed in search results. The algorithm removed many unreliable sites that provided unreliable content to deceive users, after which it became clear that Google was focusing on providing quality and reliable content.

In simpler terms, it can be said that the sensitivity of this algorithm is on websites that operate in the field of health and health and financial and economic. First, all sites are reviewed and analyzed by this algorithm. If the websites are in medical and financial activities, they will be further examined by the E.A.T algorithm. Sites examined by the E.A.T algorithm, all their content and content are analyzed very carefully to remove the site from the list of displays in users' search results if there is something suspicious that deceives users.

E.A.T stands for:

Expertise, Authoritativeness, and Trustworthiness. Sites that receive the highest score and score from this algorithm will gain top positions and rankings in the display in search results. If a site can score better than the two  algorithms, YMYL  and E.A.T, it means that this site does not intend to deceive users and is not a reliable site that users can easily visit.

What sites does the YMYL examine?

Many site owners are worried that this algorithm will also check their site and cause negative effects. But this algorithm only affects sites that focus on health or financial matters. Because there are many scams in these areas, many deceptive sites are created to harm users. Of course, it should be noted that not only sites related to health and finances are examined, but all sites are passed through the filter of this algorithm. If there is any suspicious content, the site is further examined to determine its quality and reliability. Sites that focus on health and finances are much more likely to be targeted because the main purpose is to focus on the health of life and the money and assets of users.

This is more responsive than sites that have topics like the following:

- Content about financial matters such as loans, investments, taxes, and illegal income. These issues are among the issues that can target the well-being of people and users and destroy them or cause problems.
- Issues related to financial consulting, investments with the highest profits, etc., are mostly related to financial consulting and welfare.
- Issues related to law and citizenship, such as government rallies, illegal voting related to military welfare, community  development, conflict, local rallies, and voting.
- News and content that is misleading about sexuality or sexual stimuli.
- Articles about ethnicities, nationalities, and racism
- Technology and policy content that provides misleading and misleading information to the public.
- Matters related to religion and incitement of tribes to fight with each other over religion


Google announces that all pages are checked and analyzed by this algorithm to protect the welfare and not to deceive users, to remove a suspicious item from the list of pages that can be displayed in search results. Google declares that the health of the lives of individuals and users in all aspects of financial, health, well-being, and mental security and  security  of visited sites is very important for it and strives to create a safe place to visit sites and pages.

Where did the name E-A-T come from?

SEO experts  call this algorithm E-A-T, which stands for the following words:

Expertise:

Google wants to know how specialized the publisher or author of this post is and has written it based on their expertise and knowledge. Google has considered many strictures in this algorithm to provide sites with quality, specialized, safe, and reliable content to users.

Authoritativeness:

As mentioned, Google shows a lot of sensitivity to published content. Another part examined in this algorithm is the amount of credibility of the site, whether the accepting responsibility is valid or not. If the site under review by this algorithm scores well after review, it indicates that this site has more credibility and responsibility, and users can easily visit this site.

Trustworthiness:

It is used to check the reliability of the site. A site is displayed in search engine search results for highly reliable users, is reliable, and trustworthy. This section is used to check how reliable the site is. If a site receives a high score in scoring this section, it indicates that this site is reliable.

Implement the instructions of the E-A-T

1- Think about your users:

Google's goal in creating patterns to examine different types of sites is to provide the best content and sites for its audience, which shows that Google cares about its audience. And thinks of them. So it is better that your goal is to be important to users and not just think of reaching and ranking in the top search results. You need to pay attention to what your users want. Otherwise, you will lose many of your users, even if you have  a strong SEO. So you should check your website every day to see if there is any script or spam and annoying content. This is the first step in considering the E-A-T algorithm.

2- Optimizing the section about us on the site:

It is very important for Google to know who is responsible for the information on the site and what expertise it has. It is also important for users to know who they will be contacted if needed or who supports the information and content on this site. It does not matter if you create a section about us on the site or not; it is important that you optimize the section about us and introduce your behind-the-scenes agents well and tell them about their expertise so that you can get their opinion.
- Good introduction and positive introduction of your site
- Share user and audience feedback
- Insert the qualifications of team members and the site
- Enter the address of the office, the information needed to communicate such as phone number
- Insert achievements and successes
- Insert personal and team experiences

3- Identify the experiences and expertise of team members:

You should design a profile for each of your team members who are involved in managing your site and include their experiences and expertise there so that people and users know who What specialties prepare and manage the content of the site. Valuable items should be included in the biographies of team members to be considered by the algorithm. Among the items that can be included in the biography are the following:
- List and introduce your successful businesses
- Insert and point to valuable achievements
- Include events and conferences you have attended and attended
- Insert famous articles you have written
- Companies you have worked for now or in the past

4- Managing the credibility and position of your site:

If you are present in very popular and highly visited sites or post there for a fee,  Google algorithm, which is very smart, will notice and give you a negative score. It is better to cooperate with sites related to your field of work and be more present in them, in which case the Google algorithm will even give you points. You can place your posts as guest posts, in which case you will receive great views and points. Showing and sharing user feedback is one of the best and safest ways to increase credibility. You put your users' comments on the site in the eyes of all users, and in this case, the credibility of your site will increase; more users will trust you.

5- Optimize and manage your content:

Content is king and is one of the most important and effective pillars in the site and SEO. Your content should be of high quality. Of course, the latest content is not always the best content, and to have good and quality content for the site, we must also examine the old content and optimize and use them.
In this paper, you will get acquainted with the performance of related  YMYL  and E-A-T algorithms.

Did you know that he followed the rules so that both the site would be displayed in the top search results, and he would get good points and rankings from these algorithms? By observing the above principles,  your site will get a good ranking  in terms of the E-A-T algorithm, and in the future, it can gain better positions for itself. If you do not follow any of these principles, your site will receive negative points from these algorithms and may decline in the future.