What do Moz DA (Domain Authority) and PA (Page Authority) stand for?

SEO or  Search Engine optimization  professionals utilize a series of various metrics to understand ranking factors better. There are two significant metrics, and those are the  Domain Authority  and  Page Authority. These numbers assist in understanding which website will rank for keywords and which domain will outrank others. If an SEO professional understands these concepts, it makes any  SEO strategy  more effective.

Introduction

SEO  is not about any single strategy or any available number. Ranking websites involve several different factors, such as earning quality  backlinks, creating quality content, and ensuring on-page optimization is done correctly. The list is long, and many other tasks are included in it. The key to  developing a successful website  is integrating concepts like page authority and domain authority into every marketing strategy and SEO aspect.

What is Moz?

It is a complete SEO suite that helps businesses earn more traffic that turns into conversions. It takes effort and time to  optimize your website  Domain authority and Page authority are its two tools that help in better  SEO

What is Page Authority?

It is a score that predicts how well certain pages perform on  SERPs  or search engine result pages. The scores range from one to a hundred.  Page authority  is scored to rank all the pages. It is simple and easy to improve your scores. If any user scores low in the 20s, it will be easy to grow to 30s. You can take your page to the scores of the 60s to 70s. But, getting better results higher than a score of 75 can be difficult and slow.

Building authority

You can increase your scores with the help of several strategies to build authority. The majority of the  SEO  s prefer directories, forums, RSS feeds, guest posts, and  link building. All these strategies are useful to increase the  page authority. Changes with your links can affect your scores. If your links are no longer fresh or relevant, you will drop your ranking. If scores are going higher slowly, then it is well enough. If it starts growing, making higher scores quickly may mark a harmful site, and your scores will be lower.

Through  Moz, you can track your scores, and it is an expert tool to recognize the page authority.

Domain Authority

It is a search engine ranking score by  Moz. It describes how a website ranks on SERPs or  search engine results. The score of a  domain authority  ranges from one to a hundred. If a user has a higher score, it means a greater ability to rank.

Is it possible to change domain authority?

It is highly challenging to change the domain score. This factor may affect the score of your page. You can do that if you know how competitive your site is. If you improve your overall  SEO  score, then it will  increase your domain authority

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Conclusion

In short, domain and  Page authority  are similar.  Domain Authority  predicts how your domain will rank, and page authority determines the success of your content.