10 Important Tips in SEO Content Optimization

What is SEO?

To better understand the subject of SEO, we will first divide this phrase into its components and explain each of them, and then we will deal with the main concept and SEO.

SEO means  search engine optimization. The purpose of search engine optimization is to increase search traffic or  increase search engine ranking.

More work needs to be done in search engine optimization to display the site or content that is first shared with users when searching—working on SEO to increase rankings and visibility when searching requires some basic and specialized information that you should follow to achieve better results.

The content of all images, videos, texts, audio, and infographics or a combination of all of these.

Content is classified into four groups:

Landing pages:  Pages and content designed for advertising only and are displayed next to the main pages. These pages are displayed in smaller dimensions than the main page and have special effects to attract users. These pages and content are also called  click-through ads  or PPS.Product pages: These are mostly designed on store sites to sell products.Fixed pages: The content that is in the fixed part of the page, such as information, information about us, contact us from the users' point of view ...Blog posts: These are the most common and slang types of content that are a combination of text, image, sound and...

Some important points optimize  the content and site  when viewed and make search engines like Google easily identify and verify shared content and display search results to users in the first place.

The process of search engine optimization for easy work is divided into three parts:

1- internal SEO
2- technical SEO
3- external SEO

The most important elements in SEO

Apart from the meaning and concept of the optimization process, there are some important guidelines that we must follow to get better conclusions and ensure optimization.

1. Be careful in choosing keywords

Choosing the right and popular keyword is important to  increase site traffic and SEO optimization. So before choosing an introduction and before you start writing content, you need to search in the search engine for the relevant keyword to get the most searched keywords. Of course, choosing the right keyword is not important because you use a lot of keywords, in which case Google's optimization engine may even recognize your content as spam and prevent it from being indexed and displayed to users. Users may use long keywords to search for the content they want. For the site to be included in users' long keyword search results, it is better to use two long keywords. The number of keywords should not be too high to cause the site to be spammed and should not be too small not to appear in search results.

The purpose of searching for keywords before writing content:

Familiarity with the most searched and most popular keywords by users familiar with how to optimize content and increase the probability of the site's presence in search results

Also, searching for more keywords led to the following:

The right decision in choosing the right keyword helps select long keywords to use in the text can help you choose a set of similar keywords to increase your site ranking

2. Enter the keywords in the page title and main text:

A general rule says the important part of a content is specified in its initial paragraph, so keywords should be written in the page title and text of the content and URL.

Writing long and relevant keywords between the original text and the content has  a great impact on content optimization.

To use long keywords under text categories, you have to type the keyword in the Google search engine. Then you have to pay attention to the terms and keywords suggested by the search engine because  Google keywords  are the most common words users search. Their use within the content text increases the likelihood of appearing in the  top rankings of search results.

Using similar keywords means using keywords close in meaning and concept to the keyword you are looking for. Google has recently tried to understand the meanings of keywords that search for similar content and concepts in search results.

You can use LSI to easily find similar and related keywords.

3. Using textual contents along with other contents:

Using textual content and other content increases the chances of ranking and helps with optimization. Because search engines have a better understanding of the text than other content, if you have designed non-textual content such as great infographics and want to share it as a post on a website, it is best to have the relevant text and use it. Match the appropriate keywords next to it to help rank the post in search results.

Or, if you want to put a great podcast on the site, it is better to enter appropriate, short, and concise text for a better ranking of your shared post.

4. Using internal links:

Be sure to use the site's internal links and link the relevant content to other content within your site because this will lead people to other parts of the site and other contents. Therefore the search engine will review your pages and content as much as possible, and slowly assigns special points. Linking is one of the most important elements of SEO, and if done correctly, it will have very  good effects on having a good and strong SEO, so do not forget the internal linking of the site and do it in principle.

5. Using external links:

Using external links and  backlinks  such as internal linking helps optimize and drive traffic and visitors from other sites. But the following points should be considered when using external links:

The links we provide to external sites should guide and provide more information on the relevant topic. The external site must be completely valid and of high quality. Do not increase the number of external links.

6. Content must be legible:

It is not enough to just write the content, and you should also pay attention to its structuring because it makes it easy for users and search engines to understand and read the content.

In writing the text, the following should be considered:

7. Optimization of non-text sections:

As mentioned, the content does not include only the text, and the content has different types such as photos, videos, podcasts, and ...

The following should be considered when using non-textual content:

Enter the name of the file that contains the keywordsEnter an alternative text for each of the non-text messages

Write a long text:

Research shows that writing long, long content with high quality greatly affects  SEO optimization, but it should be noted that content should not lose its quality with increasing text length. Writing paragraph text is of good quality.

Remove the items that slow down the site:

Today, with the advancement of technology, doing things has increased a lot, and everyone has become accustomed to high speed. If the site takes more than 3 seconds to load, the user will be disappointed and leave the site. High site speed is a privilege for the site and can greatly impact attracting users. Increasing the site's loading speed for even one second can discourage users, in which case the site bounce rate will increase and will be considered a loss for the site. Therefore, you must focus on increasing the site's loading speed and take the necessary measures. If the site structure is made using  a WordPress  content management system, it is better to use plugins such as wp fastest cache wp rocket. Another technique to increase site speed is optimizing images and reducing their size while maintaining quality.

To increase the loading speed of the site, pay attention to the following points:

Image optimization:  Large and large images may increase the loading speed of the site, which should use several photos, videos, or small sizes.Image format: The most suitable and smallest format and image format for loading on the site is PNG JPG format.Graphic texts: It is not reasonable to use photos and text on the site. It is better to write the text for easier sending and use the images next to the text to make it tangible.

8. Unique meta description:

One of the most important things that people often forget is to write unique and new meta descriptions for each page and post. In general,  Google's search engine  does not like duplicate content, and if you share duplicate content on your page, it may ignore it. So to make the site more visible and indexed by search engines, avoid writing duplicate and copied content, especially meta descriptions.

Having  a good SEO will increase traffic, site visitors, sales, and ultimately the business's success. So to succeed in our business, we must  have a strong SEO  to get good results. To have a good SEO must have some tips and follow the principles.