Search engine keywords for SEO

The people associated with the blogging field must know the importance of keywords for  SEO. The people who want to start their blogging career must know about them to get ahead of the game. We know that blogging has grown to a great extent over the past few years. People want to adopt blogging as a career and earn money through it. If you are also one of those who want to kick start their blogging career, cheer up! We are here to provide you with all the important information that you need to know about keywords for  SEO. Without delaying any further, let's get into it.

What is a keyword?

Let's start the conversation with the question about the keyword. So, the  keyword  is a single word of a group of words focused on an article. The importance of keywords is that  Google indexes  and  ranks the websites   based on that keyword. Keyword brings traffic from Google and other  search engines  to the website, and the more traffic on the site, the higher it will  rank  on Google. So, you have to be very careful while choosing keywords for your articles.

Types of keywords:

When we are talking about keywords, you must know that there are two types of keywords. Both categories are important to know while choosing a keyword for your articles.

1-Short tail keywords:

These are mostly single- or double-word keywords. There are no more than three words in a short tail keyword. It is not recommended to use the short tail keyword in your article as a focusing keyword, but you can add it as an  alternative keyword. For example, best cars, free dresses, online stores, etc., are  short-tail keywords.

2-Long-tail keywords:

These types of keywords are very important, and they grab more traffic on  search engines  as compared to short-tail keywords.  Long-tail keywords  have three or more than three words, which completely defines the query. Long-tail keywords are more descriptive; that's why  SEO  experts recommend using long-tail keywords in your articles. Best cars in the USA, free formal dresses in the UK, and online clothing stores near me are examples of long-tail keywords.

How to find keywords?

The biggest concern of the new bloggers is where they can find keywords. So, many  online platforms  allow you to find keywords for your website articles, but before that, you need to decide your  website's niche. After deciding the niche, you can use different online software to find the best keywords for you. Some of the best utilities that you can use are  ahrefs, keyword everywhere,  Google keyword planner, keyword finder, and the list goes on. You can search for the keyword researcher tools online, and you will get a list of such tools that will help you find the best keywords for your articles. You have to remember that always choose the keyword with less competition because it will be easier to rank on  search engines.